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5 -Update your Homepage to Make Deals Prominent
Black Friday is a good opportunity to change up your website and draw in more traffic, especially when you highlight the time-limited deals you are offering. You can add banners and headlines to your homepage, and link to specific offers, or even create an additional landing page where you bring all of your deals together and draw attention to them.
O'Dwyers Black Friday Post
source: O’Dwyers Pharmacy, Cashel
We’re all familiar with the special offer that gives a discount or free shipping when you spend a certain australia mobile phone number amount in an e-commerce store. It creates a pulse-racing moment of satisfaction, knowing that you will be getting a bargain if you can reach the minimum spend. Adding offers such as this to your website ahead of Black Friday will encourage your customers to buy additional products and look for more bargains to benefit from these deals. A gift is another possibility, with the option to select the gift your customer would prefer as they check out.

You could consider offering promotions such as early access for loyal customers, or a gift or free shipping when online shoppers meet a minimum spending limit. If you’ve noticed that your average order value is low, a minimum spend that offers a reward can be a great way to turn this around. Be sure to plan your deals carefully – offering free shipping without a minimum spend could be an expensive option, for instance, and putting a minimum spend in place to qualify is often a great way to boost sales.
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