Time customers are going to have more and more power and that our growth in the long term is a function of how much customers love the experience you give them. Strategy over Reacting As automation artificial intelligence and machine learning take away a lot of the grunt work of digital marketing marketers must become more and more strategic. The options in inbound marketing continue to grow. Marketers need to think strategically not only to focus on what really drives their business growth but to predict behaviors in advance instead of acting by urgency or by reaction. Plan ahead your budget and campaigns based on research instead of scrambling at the last minute to put them together take your time to calculate risks throwing everything and anything at the wall to see what sticks isn t strategic be capable of execution. Blog Trends Inbound Marketing LinkedIn a rising star. LinkedIn is still a rising star in the digital field. Every quarter they have shown considerable growth in monthly active users and engagement on the platform.
They also continue to introduce new features to bring better results for photo editing servies businesses and pages. According to eMarketer LinkedIn makes up the largest share of U.S. B B display ad spending in . With more than million members in over countries LinkedIn is thriving everywhere. Member engagement is stronger than ever. In fact every month more than billion interactions happen on LinkedIn Pages Marketers should go all in on LinkedIn. SEO is more integrated but UX is now the protagonist. Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms continue to become smarter and more contextual marketers need to focus less on SEO "hacks" and "techniques " and more on providing users with a great and meaningful user experience.
Marketers should focus more on excellent user experience perform usability testing on a regular basis right now is more important than ever to boost the experience of users create enjoyable high quality designs that allow for simple and effective interactions. Blog Trends Inbound Marketing Customer Experience is the new social currency. Businesses still clamor to drive word of mouth and earn social attention. As the advertising landscape becomes noisier earned media and word of mouth become more important to breakthrough. Marketers should focus on creating experiences at every stage of their interactions with customers within to earn social media word of mouth.