Now that you know the funnel of an educational

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The Marketing Funnel and Content Marketing Choosing a course, whether superior or not, requires the evaluation of a series of important points. Goes through: Definition of the type of course that will be taken graduation, post-graduate, master's degree, free course, technical course, EAD; Definition of area or course theme; Choice of institution; Evaluation of the values ​​registration, registration and monthly payment of the course. With so many decisions to make, it is unlikely that a potential student will go to your to register.


Long before that, he will look for information to solve each USA WhatsApp Number Data of his doubts. A few years ago, this process was done offline. That means that pamphlets,s on television, radio and outdoors were optimal and practically the only options for the dissemination of your educational institution. Meanwhile, the way consumers made their choices changed. Despite this, although offline media continues to be good options fors, it is no longer enough. This is because, as in other segments and markets, potential students will also search for references and information online : be it on the site, on the blog or the institution's social networks.





In this way, the one that presents the best content to the public will come out on top and present advantages in relation to the others, both in terms of ranking in search engines and in student acquisition. In the end, if your publishes quality content about the courses offered and the other areas of interest of the student; she will probably become a reference in terms of information. Thus, at a moment of decision, there will be a greater chance that the public will have your institution in their minds, at least as one of the options of choice. How to set up a strategy for the marketing funnel? Now that you know the funnel of an educational institution and its importance in the recruitment process, it is time to understand how to create a strategy for your potential students to advance through each stage.