You must therefore take these specificities into account

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Consumers and professionals do not have the same expectations, the same requirements or the same sources of information.  to offer the type of content most relevant to the nature of your target. 1. Content for B2C Designed for consumers who are more or less familiar with the products and/or services sold, B2C content is effective when it is fun, not too long and presentational. For example, we will favor: Product descriptions, available in product videos Blog articles accessible to as many people as possible Advice sheets to apply at home.

Content produced by and for Phone Number Data consumers : reviews, forums, support community, etc. 2. Content for B2B Because it is aimed at professionals, B2B content must be more precise, more technical and more quantified. Keep in mind that you are speaking to specialists, expert to expert. We find for example: Blog articles designed specifically for your target and adapted to their professional challenges White papers to explore a theme covered by your company in more depth and show your expertise in the matter Customer case studies , to reassure the lead in the decision phase about the relevance of your offer and the reputation of your company Webinars.




These online and participatory conferences, to educate your prospects and position yourself as an expert on the subject Powerful infographics and videos to share on Linkedin Professional barometers or sectoral studies , to be at the forefront of the news that interests your prospects Encrypted data , to convince of the effectiveness of your solution Tip: Some of this content should be freely available, in order to increase traffic to your website.