Words from a given ad. General Words Short

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A settlement model related to the cost of acquiring a purchase in an online store. (Cost per thousand) A billing model that represents the cost of ad views. (Click-through rate) The ratio of clicks to impressions on an ad. (Call to Action) A slogan that encourages users to perform a desired action. A metric that determines the percentage return on ad spend. It is the ratio of income derived from activity multiplied by investment. Keywords When you enter a keyword into a search engine.

A given ad will appear. Negative keywords won't be followed by general keywords that can generate Phone Number List a lot of views. Targeting directs ads to target groups through keywords, language, and location. Positioning is the action taken to achieve the highest position in organic search results for a keyword. Landing page The page users will be redirected to after clicking on the ad. (Search Engine Results Page) A page that displays the results of a query entered into a search engine. Abstract Digital marketing has proven to be the most effective form of advertising in the modern world.



It also aligns perfectly with traditional marketing, thereby increasing the effectiveness of the campaigns carried out. Digital marketing has many benefits for companies, such as increasing sales, acquiring new customers, increasing visibility, and building relationships with customers. Place. Positioning is the action taken to achieve the highest position in organic search results for a keyword. Landing page.