Media Campaign in a Word

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MEDIA CAMPAIGN IN TWO WORDS

A media campaign is a textual, graphic, sound information posted on web resources or in the media, with reference to time. Which uses paid and unpaid media to achieve brand marketing goals. As part of the 4P marketing complex, it falls into shopify website design  the “Promotion” category. Its main goal is to introduce potential customers to a product or service in a desired and effective way.
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HOW A MY DOES MY DRINK?

First of all, it is necessary to define marketing goals from which the goals of the media campaign follow. As a rule, we know the purpose of image and performance. Other basic inputs: audience, budget, time period and chosen creative path. Together, they are called the purpose of the media (or a summary), on the basis of which multimedia is planned.

The media mix divides the media budget into selected communication channels, the so-called media types. The most common types of media are television, radio, print, outdoor advertising and the Internet. Different media planning systems are used depending on the specific type of media.



The result of media planning is a media plan.

This is the most detailed document for deploying your campaign. The media plan includes certain media, formats, deployment time for each media/format, evaluation or warranty of advertising efficiency, prices, discounts, commissions and other campaign management fees.


HOW TO RUN A MEDIA CAMPAIE?

As soon as the media plan is approved, technical documentation is created, also called a technical map. This document specifies the technical parameters for each of the planned formats (e.g., banner size and data size, commercial length, file type, etc.) And it is determined when and where the materials must be delivered.



If a media campaign is conducted through an agency, it usually sends documents to the client or directly to an advertising agency. The advertising agency delivers materials to the carrier. TV videos are recorded directly on the FTP (the file transfer protocol) of the TV, and the media agency simply makes the final check. For online formats, resources are delivered to a media agency that either downloads them directly to advertising systems (such as Google Ads, Yandex Direct) or transfers them to the media after verification.


HOW DOES THE MYDIA CAMPAIGN EVALUATED?

Overall, a successful campaign is a campaign that has achieved or exceeded media and marketing goals. When assessing the success of the campaign, it is necessary to take into account the specifics of individual media types that are a media mix. When using autonomous multimedia, the effectiveness of advertising cannot be constantly optimized, and tracking capabilities are limited. For this reason, their success is mainly related to the most effective planning and other steps before implementation (for example, timely delivery of documents).