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The following: Goals Agency reputation Strategy Ladder Site size Focus on SEO Existing SEO Supplements Agency location Pricing model Tools Goals Your expectations for results will impact the price you pay for SEO. For example, are you looking to: Increase traffic by 1%, 15% or 50% over the next five years? Double the number of organic leads in the next six months? Getting all URLs to rank on page one in the next two years for a given keyword list? Depending on your goals, you may need a competitive SEO package that prioritizes SEO optimizations across your entire site.
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