Google filed a patent to help determine whether social media

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163. The  has a Twitter profile with followers: Twitter profiles with a large number of followers are a sign of a popular brand. 164. Official company page on LinkedIn: Most real companies have a LinkedIn page. 165. Famous author: In February 2013, Google CEO Eric Schmidt made a famous statement: Google CEO Eric Schmidt In search results, information related to verified online profiles will be ranked higher than unverified content, leading most users to naturally click on the first (verified) results.

Legitimacy of Social Media Accounts: A social media account Azerbaijan WhatsApp Number with 10,000 followers and 2 posts is probably interpreted very differently than another account with 10,000 followers and lots of interactions. With this in mind,  accounts are real or fake. 167. Brand Mentions in “Featured”: Very big brands are constantly mentioned on news s and then appear in the “Featured” section. Some brands even have a news feed from their own web, on the front page: Brand news in Google SERPs 168. Unlinked Brand Mentions: Brands are mentioned without receiving a link. Google likely considers non-hyperlinked brand mentions to be a brand signal.




Real Location: Real businesses have premises. Google may scrape location data to determine whether a  is a big brand or not. On Spam Factors 170. Panda Penalty: s with low-quality content (including content farms) are less visible in search results since they were hit with a Panda penalty . 171. Links to Bad Neighborhoods: Placing links to “bad neighborhood” s, like spammy pharmacy or payday loan s, can hurt your visibility in searches. 172. Redirects: Malicious redirects should absolutely be avoided. If Google notices this, a  can not only be penalized, but also deindexed. 173. Popups or Distracting Ads: The official Google Quality Rater Guidelines document states that popups and distracting ads are a sign of a low-quality . 174. Interstitial popups: Google may penalize s that display full-page "interstitial" popups to mobile users. Examples of interstitials that make content less accessible 175.  over-optimization.