Targeting of specific keywords – these factors make it a

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Collect reviews : Encourage satisfied customers to leave positive reviews to increase credibility and influence potential customers. Keep information updated : business hours, special offers and events to ensure accurate information is provided to your customers. Remember, your Google My Business profile will, in many ways, be the first exposure many people will have to your brand. Making sure it’s complete, attractive, and up-to-date can make a huge difference when it comes to driving local engagement and fostering customer trust. Google Ads lets you show your business to potential customers exactly when they’re searching for the type of services or products you offer, even if your business doesn’t appear organically at the top of the page.


Geographic location, demographics, targeting of specific keywords – these factors make it a highly customized online marketing tool. Search Engine Optimization The further down your business is on the search results page, the more factors come into play, but it’s an line data important factor to consider if you need to attract customers to your business. Although SEO can be exhausting for small business owners, don’t worry! Google has its own tools to help you out. Google Search Console and Google Analytics can help you gain insights into your site’s performance and how visitors interact with it so you can better shape your strategy.


Embrace these tools! The combination of all of this can be confusing at first, but even the most basic use of these tools will get you further than doing nothing. No matter the size of your business, Google’s tools level the playing field for you. Customer Reviews: The Power That Makes or Breaks Small Service Businesses Customer reviews are arguably just as important as the quality of your service, and it’s no exaggeration to say that they can make or break your small service business. Why? Because they demonstrate your credibility, competence, and commitment. Think of reviews as your digital word of mouth: They contain advice or warnings that potential customers read before doing business with you.